Online video usage continues to grow
Consumers continue to flock to online video for their news and entertainment needs. In fact, surveys have found that approximately half of all U.S. consumers who watch video watch at least some of it online. The popularity of online video for everything from news, weather and television shows has made video an effective method to engage consumers.
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Brands are big word-of-mouth topics among new moms
Pregnant women and new moms engage in one-third more word-of-mouth conversations per day than women in general and almost two-thirds of their conversations include brand recommendations. Furthermore, most of the conversations are positive, considered highly credible and driven by the information on the Internet.
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Reach Hispanic Gen Y-ers by addressing their "bi-dentity"
One in five U.S. teens is Hispanic, but this ethnic audience often proves elusive to many marketers. It is imperative to reach out to young Hispanics with messaging that is authentic and relevant.
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Green Messaging has high recall, but many consumers skeptical
Consumer recall of advertising with “green” messaging is very high with more than 37% saying they frequently recall green messaging however 22% of respondents say they seldom or never believe green claims made in advertisements. With more than four out of five respondents having incorporated some level of green activity into their lives, it will be important for marketers to identify the green appeal of their brands.
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