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News & Updates

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Republic Media Audience Remains Strong

5.13.2010

The latest Scarborough numbers also came out April 8. Scarborough measures the lifestyle and shopping patterns, media behaviors, and demographics of American consumers on a local, regional and national level and is accredited by Media Rating Council (MRC). The latest numbers reveal that Republic Media remains strong and continues to have the best quality audience. Some of the highlights are as follows:

  • Sunday readership of The Arizona Republic is up for the 2nd year in a row. This means the Sunday edition reaches 1,262,200 adults, up 4% to last year.
  • Readership of The Arizona Republic's Sunday edition among women 25-44 increased 19% to 221,000 readers.
  • azcentral.com now reaches 13% more Phoenix adults than last year. That's more than 654,000 readers every week!
  • The combination of The Arizona Republic and digital products grew by 3% for past week and past day readership. This means we reach more than 1.1 million EVERY DAY and more than 1.8 million EACH WEEK.
  • Daily readership of azcentral/12news.com grew by 26% year over year.

Over the course of a week, Republic Media also reaches more than half of highly valuable audience groups and can help YOU target your ideal customers!

With Republic Media, you will reach:

  • 52% of adults with kids in the households
  • 53% of 25-44 year olds
  • 64% of homeowners
  • 66% of 45-64 year olds
  • 68% of affluent adults ($75K+ HH incomes)
  • 71% of college grads

Sources: Publishers Statement Internal Projections 2010; ABC Fas-Fax 2009/2010; Phoenix Scarborough CBSA R1 2010 (Feb.'09-Jan.'10).