Find Your Target Customer

Know who you are trying to reach? Select your target customer(s) and/or regions of the Valley for demographic information, buying habits, and recommended products. If you would like a customized demographic profile built for your business OR if you would like to schedule an appointment to consult with us about who your customers are, contact us today.

Demographic Profiles

 25-39 Year Olds
 40-59 Year Olds
 60+ Year Olds
 Families
 Hispanics
 Spanish-Speaking Hispanics
 HH Income $75K+
 Homeowners
 Job Seekers
 Apartment Seekers
 Car Shoppers

Geographical Profiles

 Ahwatukee
 Central Phoenix
 Chandler
 East Mesa
 Gilbert
 North Glendale
 North Phoenix
 North Scottsdale
 Northeast Phoenix
 Northwest Valley
 Peoria
 South Glendale
 South Phoenix
 South Scottsdale
 Southwest Valley
 Surprise
 Tempe
 West Mesa

Products: How do I Reach my Customers?

The Surprise Republic Banner Image
The Surprise Republic Product Image

Be seen by Surprise residents.

Surprise offers residents small-town ambiance with the amenities of a major metropolis close at hand. The city is made up mostly of a middle-class mix of singles and married couples over the age of forty with grown children. Best know for being a retirement community, residents are active and maximize their free time. People in Surprise have deep roots in the community and enjoy socializing by taking part in activities with friends and neighbors such as dining out, bowling, golfing and more. Educated and financially stable, these residents live a comfortable lifestyle that allows them to take advantage of certain benefits such as frequent travel.

Readers rely on The Surprise Republic to keep them informed on the latest news and information in their community. Residents look to their community section for stories about local education, government and business growth, plus information about things to do and articles about extraordinary people in the neighborhood.

The Surprise Republic reader profile:

  • 53% male, 47% female

  • 25% are 25-39
  • 30% are 40-59
  • 29% are 60+
  • 26% have children in the household under the age of 18
  • 52% have accessed the internet in the past week
As of December 2008, online usage and access of The Surprise Republic’s official Web site, surprise.azcentral.com, averaged more than 146,080 page views per month. Readers access it for breaking news, traffic, weather and more.

Higher frequency means better results:

  • The Surprise Republic publishes every Wednesday, Friday and Saturday.
  • By advertising in more than one edition, you have stronger customer top-of-mind awareness for your business.

Targeted distribution means qualified customers:

  • The Surprise Republic is distributed inside The Arizona Republic. The average daily circulation in Surprise is 12,320.
  • Up to 2,190 free rack copies are distributed each day of publication.

Distribution numbers represent a 12 month rolling net total and are subject to change
Source: 2008 Phoenix Market Study, Simmons/Experian Consumer Research; Claritas 2008; Omniture October-December 2008. Rates listed below do not include national rates.


Distribution Map

The Surprise Republic Distribution Map

Ad Rates

The Surprise Republic Rate Card

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