Republic Direct is the premier resource for direct marketing services.
Republic Direct allows you to specifically target your best customers by geography and/or demographics. With an extensive database consisting of more than 1.4 million households in Maricopa County, Republic Direct’s targeting options are endless. For example:
Geographically: ZIP code or Address.
Demographically: Age, income, marital status, homeowner/renter, new homeowners, age of children, golfers, pool owners, home value, length of residence, investors, Hispanic, special interests and more.
Republic Direct also provides you with the opportunity to reach your customers based on lifestyles with PRIZM NE Clusters. PRIZM NE Clusters consist of 66 market segments, or “clusters” of people that exhibit similar demographic traits, lifestyle preferences and consumer behavior. Information included in PRIZM NE Clusters encompasses a variety of categories about consumer markets, including travel, eating out, shopping, auto purchases and much more! Demographic characteristics such as education, income, housing and race/ethnicity are also available.
In addition to various targeting capabilities, Republic Direct provides creative development, printing, list services, lasering and lettership services. Plus, a wide variety of mailing options including postcards, self-mailers, newsletters and letters, all at affordable rates. Direct mail is not only a cost efficient marketing tool, but an effective one as well.
Adult consumer profile:
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88% say they read direct mail from discount retailers.
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31% have responded to retail direct mail offering a gift with purchase.
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63% have responded to retail direct mail with a percent-off discount.
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48% indicate they respond to direct mail offering gift cards.
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76% with an annual income of $100K+ responded to buy one get one free retail direct mail offers.
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72% with an annual income of $30K or less responded to buy one get one free retail direct mail offers.
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69% earning an annual salary of $100K+ have responded to direct mail offering percentage-off a retail purchase.
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59% making an annual salary of $30K or less have responded to direct mail offering percentage-off a retail purchase.
Whether you are looking for total market coverage or targeted reach, Republic Direct will partner with you to:
Source: Vertis Communications Retail Direct Mail Survey.
