Find Your Target Customer

Know who you are trying to reach? Select your target customer(s) and/or regions of the Valley for demographic information, buying habits, and recommended products. If you would like a customized demographic profile built for your business OR if you would like to schedule an appointment to consult with us about who your customers are, contact us today.

Demographic Profiles

 25-39 Year Olds
 40-59 Year Olds
 60+ Year Olds
 Families
 Hispanics
 Spanish-Speaking Hispanics
 HH Income $75K+
 Homeowners
 Job Seekers
 Apartment Seekers
 Car Shoppers

Geographical Profiles

 Ahwatukee
 Central Phoenix
 Chandler
 East Mesa
 Gilbert
 North Glendale
 North Phoenix
 North Scottsdale
 Northeast Phoenix
 Northwest Valley
 Peoria
 South Glendale
 South Phoenix
 South Scottsdale
 Southwest Valley
 Surprise
 Tempe
 West Mesa

Products: How do I Reach my Customers?

The Southwest Valley Republic Banner Image
The Southwest Valley Republic Product Image

Effectively reach Southwest Valley residents.

The Southwest Valley is one of the fastest growing population corridors in Maricopa County. Just 20 minutes from downtown Phoenix, residents benefit from its accessibility while enjoying a relaxed lifestyle. Homebuyers have a wide choice of property types and prices, including established custom homes, new subdivisions and horse properties. Employment opportunities are growing as more businesses and industries look to relocate to the area. Residents take advantage of everything from entertainment at Cricket Pavilion, and outdoor activities at Estrella Mountain, to family outings at the Wildlife World Zoo and cultural events throughout the year. The Southwest Valley provides the unique charm of a small town, with the amenities of a metropolitan area.

Readers rely on The Southwest Valley Republic to keep them informed on the latest news and information in their community. Residents look to their community newspaper for stories about local education, government and growth, plus information about things to do and articles about extraordinary people in the neighborhood.

The Southwest Valley Republic reader profile:

  • 49% male, 51% female
  • 14% are 18-24
  • 31% are 25-39
  • 42% are 40-59
  • 14% are 60+
  • 77% own their home
  • 51% have annual household incomes of $50K+
  • 59% are married
  • 38% have kids under 18 in the household
  • 52% have accessed the internet in the past week
As of December 2008, online usage and access of The Southwest Valley Republic’s official Web site, southwestvalley.azcentral.com grew to more than 209,415 average monthly page views. Readers access it for breaking news, traffic, sports and weather.

Higher frequency means better results:

  • The Southwest Valley Republic publishes every Wednesday, Friday and Saturday.
  • By advertising in more than one edition, you have stronger customer top-of-mind awareness for your business.

Targeted distribution means qualified customers:

  • The Southwest Valley Republic is distributed inside The Arizona Republic. The average daily circulation in the Southwest Valley is 15,817.
  • Up to 2,479 free rack copies are distributed each day of publication. 

Distribution numbers represent a 12 month rolling net total and are subject to change
Source: 2008 Phoenix Market Study, Simmons/Experian Consumer Research, Omniture October-December 2008. Rates listed below do not include national rates.


Distribution Map

The Southwest Valley Republic Distribution Map

Ad Rates

The Southwest Valley Republic Rate Card

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