Find Your Target Customer

Know who you are trying to reach? Select your target customer(s) and/or regions of the Valley for demographic information, buying habits, and recommended products. If you would like a customized demographic profile built for your business OR if you would like to schedule an appointment to consult with us about who your customers are, contact us today.

Demographic Profiles

 25-39 Year Olds
 40-59 Year Olds
 60+ Year Olds
 Families
 Hispanics
 Spanish-Speaking Hispanics
 HH Income $75K+
 Homeowners
 Job Seekers
 Apartment Seekers
 Car Shoppers

Geographical Profiles

 Ahwatukee
 Central Phoenix
 Chandler
 East Mesa
 Gilbert
 North Glendale
 North Phoenix
 North Scottsdale
 Northeast Phoenix
 Northwest Valley
 Peoria
 South Glendale
 South Phoenix
 South Scottsdale
 Southwest Valley
 Surprise
 Tempe
 West Mesa

Products: How do I Reach my Customers?

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Be seen by Arizona job seekers.

Job seekers in Arizona rely on CareerBuilder for information during their job search. More than 441,664 Phoenix adults plan to look for a new job in the next year and they will look to the newspaper, the Internet and local job fairs to provide them with insight about companies and current employment opportunities.  80% of job seekers have accessed the internet in the past 30 days. They are 2.4 times more likely than the rest of the Phoenix market to go to careerbuilder.com during their job search.  64% of job seekers are currently employed 40% of which have white collar jobs.  The majority of Phoenix job seekers are female. Valley job seekers vary in both age and income and are interested in positions ranging from Executive and Legal to Customer Service and Human Resources.

The popularity of online classified ads has quickly grown with those under 35, and prospective employees in the Valley of all ages say that they tend to combine the local newspaper with the Internet for information about topics including available positions, interview tips and more. Whether online or in print, with CareerBuilder’s suite of products, you will reach more Arizona residents looking for employment.

Our suite of products delivers job seekers through:

  • Republic CareerBuilder section - a true resource with hundreds of jobs, plus advice and employment tips every Sunday inside The Arizona Republic.
  • careerbuilder.com - featured on azcentral.com, it's the Web site with the most local jobs.
  • Careerbuilder Weekly - Free publication for Valley job seekers, with 32,000 copies distributed at up to 1,300 locations.
  • Super Sunday - Special promotional event in The Arizona Republic, driving more job seekers to your ads.
  • Job Fairs - General events held three times a year, plus several fairs that are industry specific, to get you in front of potential employees to interview and hire on the spot.
Source: 2009 Phoenix Scarborough Release 1



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