Find Your Target Customer

Know who you are trying to reach? Select your target customer(s) and/or regions of the Valley for demographic information, buying habits, and recommended products. If you would like a customized demographic profile built for your business OR if you would like to schedule an appointment to consult with us about who your customers are, contact us today.

Demographic Profiles

 25-39 Year Olds
 40-59 Year Olds
 60+ Year Olds
 Families
 Hispanics
 Spanish-Speaking Hispanics
 HH Income $75K+
 Homeowners
 Job Seekers
 Apartment Seekers
 Car Shoppers

Geographical Profiles

 Ahwatukee
 Central Phoenix
 Chandler
 East Mesa
 Gilbert
 North Glendale
 North Phoenix
 North Scottsdale
 Northeast Phoenix
 Northwest Valley
 Peoria
 South Glendale
 South Phoenix
 South Scottsdale
 Southwest Valley
 Surprise
 Tempe
 West Mesa

Products: How do I Reach my Customers?

cars.com Banner Image
cars.com Product Image

Connect with more Arizona car shoppers.

More than 497,000 Phoenix adults plan to lease or buy a new or used vehicle in the next year.   67% of car shoppers in Phoenix are 25-53 years old.  72% are home owners.  83% have accessed the internet in the past 30 days.  58% currently have some time of financial investments such as CD's, IRA's, 401k and a saving account. These individuals are looking for information about various topics including details about both used and new cars, price comparisons, reviews, trends, technology, and local dealer information and look to a variety of sources for key information. As a trusted source relied heavily upon throughout the entire purchasing process, AutoShopper, cars.com and the Cars section inside The Arizona Republic are essential to both consumers and advertisers trying to reach them.

Our suite of products delivers car shoppers through:

  • Cars section - Published Thursday - Sunday in The Arizona Republic, Cars is a true resource for car buyers, providing information about everything from car trips and care, car events, car buying insight and articles on the latest news in cars.
  • cars.com - The premier Web site for buying and selling cars.
  • AutoShopper - A free publication with 75,000 copies distributed at more than 2,500 locations Valley wide.
Sources: 2009 Phoenix Scarborough Release 1, CNW Marketing Research, Inc.



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