Find Your Target Customer

Know who you are trying to reach? Select your target customer(s) and/or regions of the Valley for demographic information, buying habits, and recommended products. If you would like a customized demographic profile built for your business OR if you would like to schedule an appointment to consult with us about who your customers are, contact us today.

Demographic Profiles

 25-39 Year Olds
 40-59 Year Olds
 60+ Year Olds
 Families
 Hispanics
 Spanish-Speaking Hispanics
 HH Income $75K+
 Homeowners
 Job Seekers
 Apartment Seekers
 Car Shoppers

Geographical Profiles

 Ahwatukee
 Central Phoenix
 Chandler
 East Mesa
 Gilbert
 North Glendale
 North Phoenix
 North Scottsdale
 Northeast Phoenix
 Northwest Valley
 Peoria
 South Glendale
 South Phoenix
 South Scottsdale
 Southwest Valley
 Surprise
 Tempe
 West Mesa

Products: How do I Reach my Customers?

Home Banner Image
Home Product Image

Reach people interested in spending money on their homes.

Consumers spend millions each year sprucing up their homes, and The Arizona Republic’s Home section offers you the chance to reach readers who are interested in everything from decorating to gardening. Appearing every Saturday, Valley residents rely on this colorful section for products, advice and other great ideas on improving their home lives. From revitalizing the garden to adding a new room, Home has something for everyone with specialized content devoted to how-to projects, new home developments, real estate, landscaping and improving curb appeal. Don’t miss this opportunity to be seen by consumers interested in your business with money to spend on your products!

Reader profile:*

  • 47% male, 53% female
  • 2% are 18-24
  • 16% are 25-39
  • 41% are 40-59
  • 40% are 60+
  • 42% have household incomes of $75K or more


Home habits:

  • 40% have spent more than $500 on home improvements in the past 12 months
  • 50% have gardened in the past 12 months

 

Distribution:

Distributed in The Arizona Republic on Saturdays.

 

Source: 2009 Phoenix Scarborough Release 1

*Reader of a typical newspaper Home section



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