metromix.com users rely on the Internet as a primary information source
The metromix.com audience is comprised of the Valley’s hippest, trend-setting, young adults, ages 21-34. These individuals are single or married with no children and rely primarily on the Internet as an information source. This audience has a high household income, spending their money nearly as fast as they earn it. metromix.com users are in the know and on the go, influencing their peers and swaying public tastes. These young adults are socially adventurous, belonging to large networks of family, friends and colleagues with whom they share experiences, stories and reviews.
metromix.com, a national entertainment Web site co-owned by Gannett Corporation and Tribune Interactive, launched in the Phoenix market in October of 2008. The site gives us the latest on what’s new and happening with the valley’s nightlife/bars, clubs, restaurants as well as upcoming events, movies, concerts and a searchable database of thousands of events and destinations.
The metromix.com visitor profile:
- Over 330,000 in the Phoenix market
- 52% male, 48% female
- 32% 21-24
- 41% 25-39
- 27% 30-34
Entertainment Profile:
- 50% go bars/club compared to 22% of the market
- 45% go to concerts compared to 29% of the market
- 42% have gone to the movies in the past month compared to 29% of the market
Technology/Media Habits:
- 84% have a computer in the household compared to 72% of the market
- 71% own a computer compared to 60% of the market
- 47% use their cell phones as cameras compared to 37% of the market
- 53% text message compared to 49% of the market
- 41% spend 10+ hours a week online compared to 27% of the market
