What are display ads?
Easy, affordable and powerful, Display Ads are ads that run online to build brand awareness and
drive sales. As one of the most effective methods for grabbing users’ attention, Display Ads help
you set yourself apart from other advertisers. With a wide array of targeting capabilities, and backed
by azcentral.com’s traffic and popularity, your message will be seen by an affluent audience.
What are the benefits of Display Ads?
Recent studies show that among consumers exposed to branded Display Advertising campaigns:
• One in three visit the brands’ sites.
• Users spent more than 50% more time than the average visitor on these sites.
• Users spent about 10% more money online overall and significantly more on product categories
related to the advertised brands.
• Higher income audiences visited the advertisers’ sites.
Why Republic Media Digital Solutions?
azcentral.com reaches 273,200 users every day and nearly 600,000 every week. No other local site
comes close to azcentral.com’s 23% weekly reach of the Phoenix adult market. Plus:
• 82% of past month users shopped for something online in the past year.
• 42% of users have household incomes of $100,000 or more.
• The average time spent online per unique visit is 49 minutes; azcentral.com users are highly
engaged.
How can Republic Media Digital Solutions help?
The Republic Media Digital Solutions team can help you create the most effective Display Banner
campaign to meet your needs, including landing pages and customized reporting.
• Landing pages: Display advertising can click through to your web site, or to a customized
landing page that we create for you.
• Reporting and optimization: We supply complete reporting on ad impressions delivered, clicks,
and other key metrics. We continually monitor campaigns and suggest changes, if needed, to
ensure optimal performance and results.
Audience targeting capabilities:
• Behavioral – target based on user’s activities on azcental.com as on the internet as a whole
• Section targeted – target users according to content in the section
• ZIP code, age, gender – target users based on location or demographics
• ROS – run of site
Sizes
728 X 90, 300 X 250, 160 X 600, 300 X 600, and various unique sizes
Rich Media
azcentral.com can develop online ad campaigns that speak to the audience you are trying to
reach. Rich Media ads incorporating expandable features, games, contests, and offers provide
consumers the opportunity to opt-in to receive more information about your products and
services. Creating relevant and engaging ads will drive more traffic to your site and store,
ultimately increasing your return.
160x600 Skyscraper
300x250 Box Ad
728x90 Leaderboard
Build your brand and reach more consumers.
Call your representative at
602-444-8443 to get started!
