Connect with more Spanish-speaking readers.
La Voz has a predominantly Hispanic, Spanish-speaking readership and reaches over 120,000 adults each week. Most of this group has children in the home and are new to the area. Households are larger than average, and as a result, affordable events for the entire family are popular with these readers. As these readers tend to be newer to the market, they are not as settled in their home as the average resident, and have plans to purchase many large items including cars and homes.
La Voz readers look to this publication for weekly coverage about local issues important to Hispanics. Classifieds, advertisements, coupons, and information about sports, family, kids, health and educational issues can also be found here.
La Voz reader profile:
- 53% male, 47% female
- 21% are 18-24
- 40% are 25-39
- 31% are 40-59
- 8% are 60+
- 92% are Hispanic and 73% communicate in Spanish
- 53% have annual household incomes more than $30K
- 40% own their home
- 76% have lived in Arizona 5 years or longer
- 72% have kids in the household, higher than the market average of 44%
Why are they unique?
La Voz readers are very active. Family-friendly activities and events are popular with this group:
- The Arizona State Fair, amusement parks, the circus, and the zoo are more popular with La Voz readers than the average Phoenix resident.
- 97% have dined at a sit-down restaurant in the past month.
- 23% spend $200 or more in groceries compared to only 15% of the general market.
Technology habits:
When compared to the Phoenix market in the next year,
La Voz readers are more likely to purchase a computer, digital camera, DVD player, MP3 player or iPod.
- 28% of La Voz readers own a DVR
- 58% have wireless/cell phone service
- Over 25% have a home satellite dish
Shopping habits:
Key items planned to buy in the next year:
- 36% plan to purchase a new or used car
- 31% plan to purchase a computer
- 30% plan to buy furniture
Key items purchased/activities in the past 12 months:
- 61% purchased items at a home improvement store in the past 12 months
- 51% visited a casino in the past 12 months
- 21% used coupons more than once a week
Product information:
La Voz is a Spanish language newspaper with leading coverage of local issues important to Hispanics.
- Published on Fridays, distributed at more than 1,200 free rack locations throughout the Valley
Source: 2008 Phoenix Hispanic Scarborough Release 2
