Included Zip Codes
- 85003
- 85004
- 85006
- 85007
- 85008
- 85009
- 85031
- 85033
- 85034
- 85035
- 85040
- 85041
- 85042
Serving the following communities:
Population
- 453,082
- 5-year projected growth: 9%
Households
- 126,110
- 5-year projected growth: 8%
Consumer Expenditures
Circulation
- Daily – 35,217
- Sunday – 30,694
Top PRIZM Lifestage Group
Group F3 – Mainstream Families
Mainstream Families refers to a collection of seven segments of middle- and workingclass
child-filled households. While the age range of adults is broad-from 25 to 54-most
families have at least one child under 18. And residents in this exurban group share
similar consumption patterns, living in modestly priced homes-including mobile homesand
ranking high for owning three or more cars. As consumers, Mainstream Families
maintain lifestyles befitting large families in the nation's small towns: lots of sports,
electronic toys, groceries in bulk and televised media.